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Brand Management v/s Product Management: Know Key Differences

The marketing functions through which the market value of a product or any brand can be improved in the target market are defined as brand management and market management. Many people mistakenly think that both brand management and product managemen....

What Do You Mean By Total Quality Management?

Day by day the expectations of customers are rising. In modern times customers are very much aware of the fact that how powerful our technologies have become today. As a result, they expect organizations to start taking advantage of the power of tech....

What Are The 7 Principles Of Total Quality Management?

Do you know how many people in your company are responsible for the quality of the products? If you think that some people in your company are responsible then that can be a problem for you. You must know that under an organization every person has t....

10 Ways Marketing And Customer Service Can Work Together

For the successful operation of your business, the two fundamental departments are customer service and marketing. The combination of their effort in working can be proven to be beneficial for both business and its customers. It will be helpful for y....

What Is The Role Of Retail Management?

Are you confused about whether retail management is part of business management? Let’s break your confusion, retail management is part of business management. It is a specific application of the cover under business management. Business man....

Why Industrial Marketing Is Important In The Manufacturing Industry

Industrial marketing helps to promote or market services and goods from one to another company. The manufacturing industry is looking always for the best marketing strategy that helps them to expand their business and reach success. Marketing helps t....

Total Quality Management Principles: Top 11 Principles Of TQM

What is total quality management? Have you ever wondered about the importance of quality? Total quality management is an approach that aims to ensure the delivery the long term success by providing total satisfaction to the customers via focusing....

Why Choose Logistics And Supply Chain Management?

Why are supply chain and logistic management important for business? Did you ever realize how the business works and it can sell a large number of products to customers at small, medium, and large levels? Supply chain and logistics are important t....

What Is Integrated Marketing Communication (IMC)?

How is integrated marketing communication changing the business? You must be wondering how the brands work and deliver the product as well as information to the customers in the competitive market right? Integrated marketing communication is a se....

Sales And Distribution Management: Driving Business Growth

What are sales and distribution management? You must be wondering how the business can develop and grow so fast, isn't it? In organizations, companies only focus on getting higher profits and increasing brand awareness in the marketplace. In ....

Cost Accounting: Definition And Types With Examples

Are you a student of management or pursuing an MBA as your degree course? Then you must know about the different factors of it. There are many terms that are used in business management which are sometimes typical to understand. They are of high valu....

Ten Top Tips To Improve Your Financial Management

For the growth of your company and to survive your company in a good condition, you need to know effective management of your finances. Managing your finances can be tough but with proper planning, controlling, organizing, and monitoring of your fina....

Operations Research And Statistics Techniques

For management of the organization, they require various problem-solving and decision-making methods and operation research work as an analytical method for solving the problem and making a decision. In the method of operation research, first of all,....

What Is Managerial Economics? Definition, Types, Nature, Principles, And Scope

There are many theories explained in economics which are very important from the aspects of running a business. An important subject that is important to a student who comes under the stream of management is managerial economics. The subject of ma....

The Role Of Quantitative Techniques In Business And Management

Business nowadays is competitive and complex as well. It is very tough to make quick business decisions that are very crucial, and those decisions cannot be made on a whim. Due to the decision of the managers that are based on unreliable and unscient....

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